t f l y s r

PVR Cinema | Latur

PVR Talkies is the budget brand subsidiary of PVR Cinemas. Consisting of three screens placed along a spacious central lobby, a checker pattern is used throughout the roof and flooring of the entire complex.
A warm color spectrum ranging from yellow to red has been used to design the entire multiplex, ranging from the walls to the lobby as well as the theatres. This color scheme is reflective of the vibrant regional clothing style as well as theatrics of Bollywood movies in general.

Due to the nature of this project, colors were pre dominantly used throughout the facade and interiors to give the structure character and appeal.
In order to reduce costs and allow the project to retain its regional identity, the theatre has been designed using only locally available materials.

Short term stone bench seating’s are created as an extension of the columns present in the spacious lobby. They are not made overtly comfortable to discourage prolonged lingering in the lobby.